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Transform complex ideas into compelling content

Ready to drive growth with content? My name is Cynthia Saunders. I’m a strategic, collaborative communications leader with 20+ years of experience delivering all types of B2B and B2C assets for global IT organizations—from technical case studies, white papers, and decks to web pages, social posts, and email campaigns. Audiences include external customers, internal employees, and partners.

Collaborating with cross-functional teams and translating complex information into clear, accurate language is what I do best. And I thrive in fast-paced environments that demand analytical thinking, precision, and adaptability.

I’m looking for a new role and would love to discuss how I can bring my skills and expertise to your organization to engage, educate, and inspire your audiences.

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“I have worked with Cynthia for almost 20 years, and she is one of the best writers I have ever managed or edited. She delivers clear, first-rate, effective content that exceeds client expectations, and always does so on time. She is a pleasure to work with, and when you assign her a project, you can count on her to produce remarkably good copy.

She always keeps her audience in mind, and she has the talent (sometimes magic) of taking technical material and turning it into content that’s straightforward and easy for the target readers to understand.

Cynthia is exceptional in conducting client/customer/SME/C-suite interviews. She asks just the right questions to elicit the information, metrics, and quotations that she will use to produce compelling, memorable content. In these meetings, her professional and conversational interview style, combined with her excellent preparation, sets a tone of collaboration, so interviewees know from the outset that their valuable time is being well spent and that their company’s story and business aims are in very good hands.

And clients love her. That’s the verb several clients at global enterprises have used to describe working with her. I can’t put a dollar figure on it, but I do know that many of them have renewed their annual or semi-annual agreements with us partly because we reassure them that Cynthia will continue writing for them.

The company that hires her next will have made one of their smartest hires ever. She has my highest recommendation.”

– Jack Kirshbaum, Senior Editor, Metia